Virvinian-Pilot Columnist Takes an In-Depth Look at Chilldisc Installed at the Monarch Sports Grille

"America loves its beer and loves its beer cold," says Mike Gruss, columnist for the Virginian-Pilot. Gruss recently took an in-depth look at the Chilldisc installation at Monarch Sports Grille near Old Dominion University in Virginia.

The Virginian-Pilot writes:

"For centuries, drinking at a bar has worked like this: The bartender pours you a beer. You put your beer on the bar. You sit and complain about life. You ignore the jerk in a suit who keeps talking. You wonder if you can get in one more round before happy hour ends. The beer gets warm. You drink it anyway, then leave.

At the Monarch Sports Grille near Old Dominion University, the process deviates. The bartender pours you a beer. You put your beer atop a lighted disc on the bar. The beer stays cold...

When patrons encounter the Chilldisc, "most of the time, they're pleasantly surprised," said Peter Cummings, the Monarch's manager. "It keeps 'em in their seats."

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